Health-2.0-Day-One

Day one at Health 2.0 Europe [#health2eu]

Yesterday kicked off Health 2.0 Europe, the annual digital health conference, taking place this year in the hometown of onemorelifehack.com towers; London.

The day was packed with keynotes, panel discussions and plenty of product demos. There was an active backchannel on Twitter, using the hashtag #health2eu, and we were updating our digital health Twitter list throughout the day to include active members of the Health 2.0 community and speakers from the event.

There were so many sessions it is difficult to capture them all individually, so instead let’s take a look at the trends, learnings and companies we liked from day one of the conference.

Trends

In the opening session, Health 2.0 co-chairpersons, Indu Subaiya & Matthew Holt, shared their top 5 trends for digital health, these are:

  1. Self-Tracking – the quantified self movement and how it is going mainstream.
  2. Mobile Health – the power of apps in healthcare and the incredible stories of how people are using tools such as smartphones and iPads.
  3. Provider Systems – and how these are being opened up to patients so they can take control of their healthcare.
  4. The Unmentionables – the lesser talking about or tracked side of healthcare, such as spirituality, sex, sleep, mood and so on.
  5. Public-Private Partnerships – how these are on the rise, how it provides opportunity for startups in the digital health space.

Learnings

Another interesting shareable from the opening talk was a loose definition of what Health 2.0 is. Indu explained to the audience the three requirements to Health 2.0 technology, which are; it must be adaptable, be user friendly, and be data driven. The data is the key part (although for patients user experience is incredibly important for them to actually use the product) as only through data will we be able to use the full power of digital health.

It also feels like there is a over-arching trend in Health 2.0; that digital health is reaching a tipping point. The NHS are engaging with the community and opening data through Care.Data, there are job titles that now include the term digital health and apps and platforms are in competition, as we see many different tools performing similar functions come into the marketplace – which will drive even more innovation.

Companies

So many companies demoed their work to us yesterday, and each was doing incredible work that fascinated the audience, but here are some highlight companies I was really impressed with, starting with the largest you can get in the UK:

  • NHS – as mentioned earlier, the NHS are opening the data they have available, going all the way back to 1989, to the general public. This data has been available for a while now, but like a lot of open data, it is a nightmare to access. Care.Data aims to make it easy for people to access the data, and will include more out-of-hospital data too. However, there is another side to the story with many discussing the lack of true anonymity in the system.
  • Janssen Healthcare Innovation – the digital health incubator for Johnson & Johnson has peaked our interest for a while now and we’re looking forward to the announcements being made on Wednesday to the results of the masterclass. The company is working with startups in the digital health space to provide funding, expert advice and access to J&J resources. Expect to see some interesting projects.
  • Geneix – this company aims to improve patient care through the data that is available to people. With their first product, InterAct, demoed yesterday, we saw how Geneix are personalising prescriptions by matching drugs to patient’s electronic medical health records, flagging when a certain drug, that is perhaps fine for most people to take, is likely to have an adverse reaction on a certain person.
  • WorldOne Interactive + Sermo – WorldOne Interactive has launched a service called Sermo, which brings together the medical community to help one another make faster diagnoses and crowdsource the expertise on particular conditions. The example shown to us in the demo was how the Floating Doctors are using Sermo all over the world, to bring the expertise of hundreds to a small roaming team.
  • Patients Know Best – we were shown this platform during the empowering patients section, and that is because the service is allowing patients to see their own data, their medical history, and then give them the ability to contact the medical professionals looking after their healthcare, to consult and share their thoughts on their progress. The service is already being used in a number of hospitals in the UK, so is certainly one to watch.

There is still a whole day left of Health 2.0 Europe, so keep following today on Twitter, checking the hashtag and come back and visit the blog for our day 2 post.

For now, here’s a great little video created by Lionel Reichardt to give you a more visual idea of the day:




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