Day two at Health 2.0 Europe [#health2eu]
Health 2.0 Europe kicked off on Monday with a fantastic day packed with demos, keynotes, trends, new learnings and plenty of tweets. Clearly the second day had a lot to live up to, but we were not disappointed, with just as much expert insight, and a cute digital health teddy bear to boot! Read on to find out more.
Yesterday was the second and final day of Health 2.0, and included just as many keynotes, demos and panel discussions as day one. Again, there are so many to choose from, so we’ve selected some highlight learnings and even more companies that stood out during the day.
The first session of the day took us back to what started onemorelifehack.com in the first place, with a look at the quantified self. The panel, hosted by Indu Subaiya, co-chairperson and CEO of Health 2.0, included David Plans, co-founder of BioBeats, and Adriana Lukas, founder of Quantified Self London. The session clearly showed that the geek-led trend is now becoming more mainstream, with a focus in health thanks to people’s desire to look good. What is missing, however, is a dashboard to pull in all quantified data so actual meaning can be brought out.
We also looked at the power of digital health in hospitals and for medical professionals. It is certainly the less sexy and more B2B side of Health 2.0, but also the side of most importance. It would mean the NHS and hospitals around the world would start moving from treating the sick, to advising the healthy – saving a lot of money and lives while at it.
Possibly the most significant learning was that of behaviour change. Expert in this field, Richard Smith, Director of Chronic Disease at UnitedHealth, highlighted that we are just human, with a lack of discipline when it comes to taking drugs as prescribed. This translates very well into digital health app usage, if people are required to manually input their data. There are many reasons for the lack of discipline – people forget or are simply too lazy – and sadly it can take huge wake up calls to remind people why they must adhere. This again relates back to moving healthcare to advising the healthy; but if we cannot change behaviour and improve adherence, treating the sick is likely to continue.
As with day one at Health 2.0, there were so many companies presenting that were doing incredible things, we’ve taken a chosen few that really stood out:
- OMsignal – based on the idea that self tracking should happen autonomously, without adding anything extra to your daily life, OMsignal have developed a shirt that tracks your body data throughout the day. The shirt tracks heart rate, breathing and activity, while the OMsignal app displays the data in real-time. The most impressive feature had to be that pregnant women can switch from a live view of their own heart beat, to their baby’s.
- Tictrac – in the quantified self panel discussion we were told what people need is a dashboard to bring in all your data, with the ability to manipulate it once in there. Well, Tictrac is doing just that. The service, currently in Beta, has partnered with a long list of brands in the tracking space, including FitBit, Jawbone, Withings, BodyMedia and many more.
- Teddy the Guardian – the cutest thing you will see at a conference all year, Teddy the Guardian is a teddy bear with sensors to monitor the vital signs of children. The reasoning is that children can find medical environments stressful, and we all no the cure for that is a big fluffy teddy. It’s so obvious once you hear it. We saw a prototype on stage and are looking forward to following their progress.
- Karify – platforms for healthcare professionals, and not just the consumer (which in this case would be a patient), is something we saw a lot of on day two. Karify is one of these platforms, providing patients with access to their medical information, with the added ability to upload extra information themselves, while their healthcare professionals can access the information to diagnose and consult remotely.
- Health Puzzle – the first project to be released by Health Puzzle is YOU app. The app is a challenge platform, focused on health. Much like Udemy allows people to take online courses for education (and can even create courses themselves, charging a desired fee), YOU app allows people to take fitness and health challenges, paying the cost that the trainer thinks it is worth. Challenges in stages, when done with friends, look most useful, as you can only move on to the next stage if all your friends have completed the first.
And that’s a wrap! Health 2.0 Europe is over for another year and we cannot wait until it arrives again. For anyone who’d like to attend the event sooner, the conference will be in Sao Paulo next month, Bangalore in February, 2014, and in Silicon Valley in September, 2014. You can already sign up for some of the events, and if you book now you’ll get early-bird pricing.
Throughout the two-day conference we were updating our digital health Twitter list, so make sure to check it out as it includes attendees, influencers, companies and experts in the Health 2.0 arena. And keep checking back to the blog as we’re going to be writing more about the companies we saw at the event.
Update: Lionel Reichardt has posted a video of day two, take a look: