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The Friday Interview: Sagi Shorrer, COO of Peak

Sagi Shorrer, Peak

Sagi Shorrer, COO of Peak

This week we spoke to the COO of brain-training app Peak, Sagi Shorrer. We had the chance to speak with Sagi at the WIRED Health event in April, while the team there were testing the effects of meditation (and later in the day Tequila!) on mental performance. Anyway, here’s what he had to say when we discussed the Peak, it’s future and his own quantified self.

HI SAGI, COULD YOU PLEASE EXPLAIN WHAT PEAK IS?

Peak is a mobile-first brain training app that offers an array of fun and challenging games designed to test, track and strengthen the cognitive performance of its users. We launched in 2014 were quickly named one of the “Best Apps of the Year” by Apple. We are headquartered in London and backed by Creandum, DN Capital, London Venture Partners, as well as Qualcomm Ventures.

HOW DOES PEAK MAKE MONEY?

Peak offers its user base the option of upgrading to a Pro version, with full access to content, as well as full personalisation and insight into their cognitive performance.

WHAT’S COMING NEXT FROM PEAK?

Peak is continuously focused on providing our users with the best mobile user experience. We strive to provide our users with the best brain training content, working in collaboration with world class scientists. We are always optimising our insights to help our users assess and track their brain performance, including plans to give additional insights into how to test, track, and strengthen cognitive performance.

WHAT DO YOU PERSONALLY TRACK ON A DAILY BASIS?

Our focus is on user engagement and progress. This is about making Peak a daily habit, with a goal of increasing training time and frequency, but also progress. We are committed to measuring users development over time. We also want to understand how our service can help you improve at any given time. To achieve this, we measure average time spent on the app, user retention, level of difficulty for each game, and many other scientific factors which are key for our science team to track user success in the app.

LASTLY, WHAT DO YOU SEE AS THE FUTURE OF SELF QUANTIFICATION?

Definitely the brain/mind. We’ve seen great and justified focus in the past 4-5 years on the physical aspect. The brain training time has arrived, and Peak is positioned very well to contribute to this trend. We think that brain training content in only the first step, and we’ll see much more development around mobile and wearables in the next 5 years.




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