Innovate UK

Innovate UK’s IC tomorrow launched new £175k Quantified Self contest

IC tomorrow, the digital arm of Innovate UK, has announced a new contest to encourage new startups and businesses to address the issue of wellbeing in the UK, worth £175,000. We all agree that digital health technology has the power to improve the quality of life and wellbeing for both young and old, to help prevent issues from obesity to depression.

The winners will receive up to £35k in funding and also a partnership with industry leaders to trial their ideas before trying to commercialise them. The winners will retain 100% of their IP and receive mentorship from each partner business for their area of expertise, which include:


  • Re-imagining data capture: Bupa
  • Improved wellbeing in later life: Saga
  • Quantified nutrition: Jamie Oliver
  • Self-tracking for young people: Toshiba
  • Emotional wellbeing in working age: AXA PPP healthcare

Matt Sansam, Lead Technologist, Digital Economy and Programme Manager for IC tomorrow, said: “The interest around quantified self has grown remarkably in the last few years and it could prove to be an enormous growth area for UK businesses, creating new markets and boosting productivity. We have only scratched the surface of how we can use this technology. Once we can harness the huge amount of data that people are already sharing on their devices, there will be significant benefits in earlier health diagnostics and improved wellbeing. We look forward to seeing the new ideas that entrepreneurs can bring to this space.”

Dr Mark Winwood, Director of Psychological Services at AXA PPP healthcare: “Maintaining the psychological health and wellbeing of our working population is one of the biggest challenges facing Britain today. The health technology revolution offers the chance to make a big difference and, as a result, we are delighted to support Innovate UK’s Quantified Self contest that will encourage a new generation of technology developers to bring healthcare into the hands of working age people.”

The deadline for applications is midday Tuesday 27 October 2015, with shortlisted entries being invited to a live pitch and Q&A with a panel of judges. So watch this space for further updates with over the next year.


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